Chatting to Mark at Lomo recently he told me how sucessful video on the web has been for their business. Check out their YouTube Channel.
"We sell online, and customers tell us it's really helpful to see the product on someone before they buy", said Mark. Seeing the cag moving on someone's body gives a much better idea of what it's like rather than a still photo in a catalogue.
It's like visiting their store when you can't get to Glasgow.
Their videos show you don't need fancy gear or whizzy production values. Although if their used SunartMedia they would be better ;-)